Proper implementation of digital marketing in a dealership is a three-phase process. David Pritchard, director of marketing and public relations for Gentilini Motors, walks dealers through the basics of understanding consumer behavior, developing a digital marketing strategy and building an online presence
Joe Chura, a dealership Internet director, explains how dealers can start a WordPress blog in five easy steps, including a few suggested plug-ins.
Thomas Hudson of Hudson Cook LLC, discusses the Center of Responsible Lending’s report entitled, "Under the Hood: Auto Loan Interest Rate Hikes Inflate Consumer Costs and Loan Losses."
Data analysis yields valuable information about online auto shoppers that can be used in the development and functioning of a dealership’s sales department. When applied to the decision-making process, dealers can use this data to their advantage both online and offline.
Expert CPA David Keller details seven different areas dealers should review annually to look for possible savings.
Hines Park Lincoln implemented a business development center in 2004 to better manage Internet leads. The success of that department helped the dealership achieve the title “Lincoln Internet Dealer of the Year” in 2009 and 2010 from FordDirect.
Technology Expert Allen Dobbins shares five tips for dealers who want a strong Web presense.
Dealership Internet directors share what frustrates them the most about digital marketing, including frustrations with websites, vendors and different media.
When Ken Shaw Automotive’s rewards program first went live in 2010, Vice President and Co-owner Paul Shaw wasn’t exactly sure what to expect. In the past year the dealership has sold 50 vehicles to customers who redeemed points from the rewards program.
Industry Attorney Tom Hudson outlines how a Georgia auto dealer was sued in Pennsylvania court.
Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.
Tony Troussov, the general manager of Walser Toyota Scion, covers why dealers should monitor and measure their businesses’ online reputations and suggests how a dealership can begin monitoring and growing the number of positive reviews online.
To properly evaluate data from Internet marketing efforts, industry expert Jason Ezell explains that dealers must first define success metrics for the different types of online marketing.
Attorney Thomas Hudson shares insightful correspondence he had with another lawyer who represents dealers regarding finance charges, TILA, Regulation Z and more.
The parts department is the only department in the dealership that can place an order for almost any type of part and never be questioned about it. CPA David Keller explains why dealers should look at their parts departments to see how it’s really being managed.
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