Does a dealership really need a website optimized for mobile devices? The short answer is yes. Author Kimberly Long offers perspectives from both dealership personnel and technology providers on the benefits of having a mobile website.
QR, or quick response, codes represent fairly new technology, and their potential applications within the dealership are still being explored. Author Kimberly Long presents a brief look at using QR codes in the dealership.
Technology expert Allen Dobbins discusses the importance of updating the technology that helps run a dealership to compete in today’s right-now society.
Industry Attorney Thomas Hudson reports on information about what the Federal Trade Commission (FTC) and the newly-created Consumer Financial Protection Bureau (CFPB) intend to enforce.
Joe Chura, Internet and e-marketing director of the Hennessy Ford stores near Chicago, Ill., outlines five free, simple ways dealers can improve their websites.
Author Brian Shackelford explains the difference between continuous auditing and continuous monitoring and discusses the use of continuous monitoring to ensure the effectiveness of internal controls and prevent fraud inside the dealership.
!["After the sale, [salespeople are] required to follow up and ask for referrals ... and the managers are expected to make sure that the salesmen are doing that."...](https://dealerimages.bobitstudios.com/upload/autodealermonthly/content/article/_migrated/RichardsD-cropped-__-600x300-a.jpg)
Author Kimberly Long chronicles how four auto dealers got their customer relationship management efforts under control by implementing new processes, holding employees accountable, and continually tweaking their strategy to stay on track and up to date with technological changes.
Ever looked at a click map of your home page to see which buttons, images, specials, promos, etc. are clicked the most? Internet expert Jason Ezell dissects a sample click map to see the most and least clicked items on a dealer’s home page.
Author Jennifer Murphy discusses the influence of online reviews and presents tips from four companies focused on helping dealers with online reputation management.
Bryan Anderson, Autobase founder, explains how East Coast Honda drove business into the showroom with data mining and targeted marketing.
Industry expert, David Keller, discusses two profit centers dealers can add to dealerships to make 2011 a more profitable year—a detail department and a BHPH operation. He also discusses when BHPH dealers should set up a related finance company (RFC).
Attorney Thomas Hudson discusses how proactive customer relationship management can potentially avoid sticky legal situations in the future.
Attorney Thomas Hudson shares one dealer’s reaction to non-compliance in the dealership.
Industry expert Jason Ezell explains how dealers can more accurately forecast the months ahead because with technology, they can view aggregated and normalized auto shopper data.
James L. "Butch" Williams, CPA, describes the health insurance credit available to small businesses in depth and even provides an example calculation.
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