Articles

Good Lawyering Pays Off in Defense of GAP

Thomas B. Hudson, Esq. - Lawyers who make their livings suing car dealers have latched onto yet another way to get their hands into dealers’ wallets. A slew of class action lawsuits around the country allege claims against dealers when...

Stop Telling and Start Selling

There are three primary ways we all take in information: visual, auditory and kinesthetic. In other words, we see, hear and touch to learn. How well do you incorporate all three elements during your product presentations? In order to incorporate...

The Daunting Task - CRM Service Selection

Jennifer Murphy - Dealerships across the country are jumping on the Customer Relationship Management (CRM) bandwagon. Are you on it? If not, you are likely in the CRM minority because CRM is gaining momentum across the country. According to a J.D. Power and Associates study, 86 percent of customers that purchased a new car were ...

Making Wise Decisions

Harlene Doane - The decisions to slash personnel may have the biggest long-term impact on many dealerships and it might not create the anticipated effect. In the short run, it does reduce expenses, but at what cost? The hardest thing to replace in a dealership is good talent. You just can’t afford to make the wrong personnel decisions ...

Ten Fundamentals of a Business Plan

Tom Herald - Let’s hope and pray that 2009 is better to car dealers than the last two years have been, but instead of just hoping and praying that business will turn around this year, take matters into your own hands and aggressively storm the market with a positive mental attitude, focused actions and ...

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