Greg Goebel - Rick has added you as a friend on Facebook. We need to confirm that you know Rick in order for you to be friends on Facebook,” read the e-mail in my inbox. That is how it all started in mid-December while I was recovering from surgery. My thought was, what the heck is Rick doing? We are already friends. I have all his phone numbers and his ...
Ryan Linnehan - Just as there are many methods of communication for dealing with your spouse, there are also lots of ways we can communicate with customers, all of which are important, but some are more...
Harlene Doane - A penny by itself just isn’t worth much any more. However, pennies still add up to dollars and several dollars can change your bottom line. Lately, in an effort to change the bottom line, many dealers have taken the time to review their operations to squeeze out ...
Harlene Doane - A penny by itself just isn’t worth much any more. In some European countries they don’t even accept one-cent coins, instead opting to round everything to the nearest five-cent piece. However, pennies still add up to dollars and several dollars can change your bottom line. Lately, in an effort to change the bottom line, many dealers have taken the ...
Jacob Lawson - How many times have you bent over backwards to put a special finance deal together? How many times have you been able to get the same deal done when those customers come back ready to trade in their vehicle? I think you will find the answers to those questions to be at completely different ends of the spectrum ...
Rob Anderson - The headline is the most important aspect of any type of advertising. There are several ways to approach a headline. Most popular for me is the problem/solution headline. I deal a lot with credit, so the most prominent example is...
Hal Scott - A few wrong decisions today and even those dealers fortunate enough to have old family money could easily be gone. This is not a revelation for many of you, as fear for financial survival has savagely ripped through every...
Jason Ezell - Now is a time to focus small. It's a time to not only look at the big picture, which is, frankly, a bit overwhelming and even a little scary, but to focus on the smaller, more immediate picture ...
Ben Donnarumma - “Business at buy-here, pay-here dealerships is picking up as bigger, nationwide subprime lenders tighten credit, or quit the business. As other lenders raise their standards, buy-here, pay-here dealerships are the only option for...
Glynn Rodean - During the preparation stage, most business development efforts should be outsourced, and the dealership will assume the bulk of the business development duties in the final stage.... The preparation stage involves four crucial steps:
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