Managing By The Numbers
A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.
A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.
The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
The magazine’s legal expert weighs in on a court case involving a consumer’s use of the RICO Act to sue a dealer.
Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.
Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.
The Editor says farewell to the magazine, but not to the industry. Get the scoop on ADM's new home and team.
Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.
Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
'Momentum' is the theme of NADA's 2013 convention, where dealers will meet to determine how to build on last year's industrywide gains.
It's the best time of the year for special finance- that's if you've planned appropriately. If you haven't, the SF guru provides a checklist you'll need to get your operation primed for tax season.
The magazine's tech expert identifies three keys to driving sales through social media in 2013.
The magazine's legal expert takes a look at a recent case involving what his lawyer buddies call "common law fraud," and explains why promises made by salespeople can be a tricky affair.
Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.
The magazine’s from-the-trenches columnist offers a few insights on how to get the most out of your customer communications.
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