GoMoto is taking its showroom customer experience platform online. This week, the firm launched GoMoto Digital, a solution that allows car buyers to begin the purchase process online and then continue the process inside the dealership simply by providing their driver's license.
General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.
By 2022, the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety expect 99% of the U.S. auto market to have automatic emergency braking as a standard feature.
Not only do women have higher credit scores and less debt than men, according to a new report from Experian, they are more likely to purchase a more functional, utilitarian vehicle than their male counterparts.
Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to a joint study from Autotrader and Kelley Blue Book.