Training

Pigs Get Fat, Hogs Get Slaughtered

Thomas B. Hudson, Esq. - One surefire way to make sure a court won’t enforce your arbitration agreement is to ask it to do more than get you in front of an arbitrator. I can’t tell you the number of arbitration agreements I’ve seen that indicate...

Four M's of Marketing Techniques

Raul Vazquez - I’ve often addressed how to maximize your ad dollars, how to get the most from your customer database and how to differentiate yourself from your competition in your customer's mind. All of these issues have a direct impact on your sales...

If You Can't Track It...

Harlene Doane - The current trend in advertising isn’t about where you spend your ad dollars as much as it is about how you spend your money. According to NCM Twenty Group data, as of June 2008, advertising expenditures are not rising.

What Happens When Your Customer Is Uninsured?

Thomas B. Hudson, Esq. - Sometimes it seems like there’s just no end to the ways a dealer can get into a legal jam. That’s really not surprising ... Here’s an example of a dealer’s problems arising from the sale, or non-sale, of credit insurance...

Technology in 2008

David Keller - Well, it is 2008. Yes, you probably know that by now. But are you really living in the year 2008? Is your business? The only way to know is to ask a few simple questions...

Internet Leads Offer Lowest Ad Cost Per Sale

Rumors abound about what our illustrious vice president was really doing when he “oops” shot Harry Whittington, the high profile lawyer, while hunting. Well, I’m certain of the fact it was an accident, but the point was he wasn’t looking at what he was shooting at

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