Harlene Doane - A recent manufacturer study indicated a sharp rise in the chance of selling a customer another vehicle based on the number of times they visit your service department. A single service visit increased that chance by 29 percent...
Ryan Linnehan - In the buy here pay here (BHPH) world, little things can definitely make a big difference—oftentimes the difference of whether or not we make the sale, hold the gross, or prevent a repossession.
Jason Ezell - Your customers are interested in your dealership only because of their own needs. The only reason they want information about you is to make sure you will treat them right. Your goal should be to make them feel comfortable and cared for...
Mauricio Espinosa - If current trends continue, the population of the United States will rise to 438 million by 2050** ... and 82 percent of the increase will be due to immigrants and their U.S.-born descendants
Michael Teitelbaum - According to a Direct Marketing Association survey, e-mail returns an impressive $57.25 for every dollar spent, far better than traditional advertising or direct mail ...
Thomas B. Hudson, Esq. - We’ve been warning for the last several years that the AGs are taking an increasingly active interest in car dealership advertising practices, and the advertising practices they are interested in include Internet activities...
Daymond Decker - Their next line of attack is to tie together technology and one-on-one communication. “Whenever Frank Kent has a special,” said Groters, “we notify our customers immediately.”
To simply look at Auto-Torium’s special finance numbers, it would be easy to forget the subprime upheavals and poor economic climate that dealers must contend with these days. However, keeping their sales consistent from month to month has not been accomplished without some effort and a few adjustments. As finance director T.C. Munroe said, “It’s a very, very delicate balance.”
Marla Belson - “Some of us will do our jobs well and some will not, but we will be judged by only one thing—the result.” – Vince Lombardi
“There’s no advertising dollar that any dealer could spend that’s going to get them as big a bang for the buck as they can get doing Internet leads … there’s no direct mail, there’s no TV or newsprint or radio advertising that has a return on the investment dollar that these do, whether they’re coming from DealerLink or any other company in the business,” said Parker.
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