Ford launches a new Vehicle Orientation program. It is designed to bring consumers closer to the features available on their cars through an e-mailed checklist that contains links to ‘video snacks’ on Fordowner.com.
After pulling a reported $10 million annual ad spend with Facebook last May, General Motors is back on the social media site. This time, the automaker is testing mobile ads.
With 1,020,410 units sold worldwide, the Ford Focus is the world’s best-selling passenger car, according to data from Polk.
Auto Dealer Monthly reveals the winners of its ninth annual Dealers' Choice Awards. This year's contest had 66 winners in 27 categories.
The below-prime auto finance source increases its warehouse credit facility to fuel its originations activities this year. CarFinance currently operates in 44 states.
The CFPB launches the nation’s largest database of federal consumer financial complaints. Bureau officials said the database will be used to prioritize its investigations, among other things.
The NADA and the National Association of Minority Automobile Dealers say the CFPB’s actions in regards to dealer participation will have an opposite effect on consumers, claiming their cost of credit will go up.
Google Business Photos is allowing the site’s millions of online visitors to take a virtual tour of individual dealerships. Similar to Google’s Street View technology, the tour allows potential car shoppers to browse inside the dealership.
The automotive digital marketing company’s new advertising dashboard is designed to take the guess work out of digital advertising, providing dealers with a holistic view of competitive market data, ad reach, analytics and multi-channel performance.
Protective promotes Rick Kurtz to senior vice president of distribution and Tim Blochowiak to vice president of dealer sales
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