The company's new senior vice president will lead the newly formed Cox Automotive sales and F&I solutions team.
Manheim plans to grow both its digital and physical space to better facilitate its growth in users.
Officials said the integration of Autotrader, Kelley Blue Book and Dealer.com will grant dealers access to millions of online shoppers every month who are ready to purchase a vehicle.
Cox Automotive says the integration will help dealers better capitalize on customer loyalty and operational efficiency for their parts and service departments.
Customers aren't coming back to their dealerships for their repairs, according to Cox Automotive's 2016 Maintenance and Repair Study. It shows that more vehicle owners are choosing to go elsewhere because they feel they'll get a better price.
Cox Automotive is bringing the three brands together as part of several enhancements the company is planning for its Dealer.com websites.
Cox Automotive announced plans to merge Dealer.com’s advertising technology as well OEM and advertising partnerships with Haystak’s customer service model later this year.
The former Cox Automotive executive will be responsible for developing executive initiatives designed to improve dealer and commercial client satisfaction and profitability.
Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.
The transition is expected to be completed within 24 months. During that time, Dealertrack clients will be fully supported under the terms of their existing contracts.
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