Todd Swickard - Numerous vendors joined the parade and have tried to offer dealers a solution that makes sense for them. Now, we are on to the wild and wonderful world of 2007. So, is this really the year for search marketing?...
Greg Goebel - It starts with the basics – 10 Critical Components – and the very first component, the most important of them all, is Commitment.
Karen Steckler - From the first contact that they make with the customer to gathering a name from an Internet lead, customer service is always a priority for Jones.
We actually implemented what we called our “Repo Prevention Policy,” which listed in writing why we wanted to reduce our repos...
David Keller - You have to manage cash. You can’t manage your business from how much cash you have in the bank or how much sales revenue you can produce...
Thomas B. Hudson, Esq. - The decision also deals with a wide-ranging attack on an arbitration agreement that uses most of the arguments commonly asserted by plaintiffs’ lawyers around the country, rejecting them one by one...
Jason Ezell - When potential customers do a query through search engines, the search engine’s function is to weed out irrelevant content to locate exactly what the user wants...
Karen Steckler - Prestige Imports is one of seven dealerships, with seventeen franchises which is owned by Hansel Auto Group. Over the years Hansel has developed a robust business with excellent service centers...
Don Reed - If the number of active customers in your database is going up each month, congratulations; you are doing a lot of things right toward building strong owner retention...
David Keller - How do you start your planning? Ask yourself what you want to accomplish. Put it on paper. It doesn’t have to be neat, or complete, in the beginning...
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