New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.
Four dealers from across the country shared with Auto Dealer Monthly their insights on today’s market and some of their strategies for overcoming the inevitable challenges of used vehicle acquisition.
Author Kirk Manzo discusses how developing relationships and becoming a more influential person can positively impact all aspects of a dealer's operation, from departmental cooperation to customer relations.
How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.
Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.
Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.
Since 2006, Auto Dealer Monthly has annually recognized the Top 50 Independent Dealers. Auto Dealer Monthly and SiriusXM Satellite Radio, sponsor of this year’s awards, are honored to recognize the excellent efforts of the Top 50 Independent Dealers of 2012 as well as the 2012 Independent Dealers of the Year.
Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.
Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.
Perhaps the most important step in the special finance sales process is to identify the SF customer at the onset of the sale, before they are shown a vehicle. Special Finance Expert Greg Goebel offers details about this crucial process.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In