Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
Manheim revealed on Monday plans to segment its physical operating locations into two divisions: Local & Mobile and National. The firm also revealed the two vice presidents who will oversee the two divisions when the company’s new structure goes into effect on Jan. 1, 2016.
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.