CarGurus Adds Consumer Marketing Executive
GarGurus has named Sara Welch senior vice president of consumer marketing. The 10-year marketing veteran previous held executive marketing roles at Gazelle and TripAdvisor.
GarGurus has named Sara Welch senior vice president of consumer marketing. The 10-year marketing veteran previous held executive marketing roles at Gazelle and TripAdvisor.
Eighty-nine percent of dealers surveyed agreed that having a comprehensive process for handling inbound calls was important; however, only 40% were confident they were managing incoming calls effectively, according to a survey conducted by CallSource
The average transaction price for a new car rose 2.2% to $33,781 in February, Kelley Blue Book reported today. The vehicle information site also noted that incentive spending is nearing pre-recession levels, as vehicle OEMs look to offset rising prices.
Edmunds has released the names of the more than 800 winners of the firm's fourth annual Five Star Dealer Award. Dealers named had to have at least 20 site reviews within a two-year period and earned an overall sales rating of five stars on Edmunds.com.
Aside from announcing its new marketing director, the retail solutions provider said it will debut a new line of products at the upcoming NADA Convention & Expo.
General Motors responded on Friday to legal concerns raised in a Feb. 8 letter from the California New Car Dealers Association. The automaker said it is not infringing on its dealers' used-vehicle operations, adding that projected sales from its Factory Pre-Owned Collection program will represent 'roughly 1% or less of current used retail volume our dealer network sells.'
TrueCar's new CEO used the firm's recent quarterly investor call to lay out his plans to win back dealers and OEMs. The executive also discussed how the firm plans to better monetize car shoppers using its site.
The firm's new director of marketing will oversee the company's branding and online marketing strategy. She will also manage partner training and communications.
Dealer review site DealerRater named Merchants Auto a 2016 Dealer of the Year, a title given to less than 0.1% of the more than 41,000 dealers in the DealerRater network.
Hyundai and Acura took the top honors, winning the competition's Best Brand and Best Luxury Brand awards, respectively. The contest looks at a vehicle’s depreciation, fuel costs, finance and insurance fees, maintenance and repair costs, and state fees to find its winners.
Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.
The transition is expected to be completed within 24 months. During that time, Dealertrack clients will be fully supported under the terms of their existing contracts.
According to a new J.D. Power study, new-vehicle buyers were most satisfied with Ram’s website, closely followed by Porsche. The study's main conclusion was that satisfaction with an OEM's website can impact a customer's decision to test drive a vehicle or not.
EasyCare is getting set to launch a new mobile app that will allow dealers to own the ODBII port in their customers’ vehicles. The connection will allow dealers to tailor service offers and alerts, as well as allow customers to perform a full health scan of their vehicle on their mobile device.
Organizers of Dealer Summit have announced that Lt. Col. Bruce Bright, USMC (Ret.) will deliver a motivational keynote address at the event, which will be held May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.
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