Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.
Learn how Mike Esposito changed careers from engineering to auto retail and dealer software.
Scott McKenzie and Fred Mather have joined the executive team at automotiveMastermind.
The latest edition of Jumpstart Automotive Media’s annual Insights Book sheds new light on the evolving car-shopping path.
Clarivoy has launched a survey of auto dealers to support a study on auto retail marketing investments.