Craig Colendar - When I was working in dealerships, I would write out each salesperson’s previous yearly results, set aggressive goals for the coming year and then apply the math necessary to get the job done: how many phone ups per day, floor ups per day, be-backs etc. I would review the game plan with each salesperson, enthusiastically emphasizing the ...
Harlene Doane - Advertising cost for online sales runs about $100 per unit, which is much lower than industry averages for conventional sales...
What does Customer Relationship Management, or CRM, mean to you? Is it signing up with a call center to make customer service calls to all your prospects and service customers? Is it hiring a team of customer service specialists to handle inbound and outbound calls? While dealers may have an infinite number of ways to define CRM and the best strategy ...
John Zieglar - In an effort to better understand our customers, we always ask ‘How did you begin your research?’...
Sandi Jerome - Your dealership’s computer system is often the most expensive outside service that you pay monthly. Here are twenty ways to save money on your computer system and get more value for the dollars you are spending.
Sandi Jerome - Today, dealerships are a maze of networked computers, factory DCS PCs, third-party software, integrated phone systems, and web sites. Less than 10 percent of dealerships have system administrators, but many are considering hiring one in the next year.
Sandi Jerome - STAR was organized in May 2001 and has grown to include about 98 percent of the OEM that the 8 major DMS members support. It is a non-profit, auto industry-wide initiative to create voluntary IT standards for how manufacturers, dealers and customers communicate with each other.
Sandi Jerome - Each month, valuable data is being deleted by your DMS system and you need to create regular monthly reports that will be downloaded to a PC and saved for future analysis.
Kevin Root - Followup based on the manner preferred by the customer, but be prepared for e-mail to be the dominant first contact method...
Kevin Root - Providing sufficient contact information so the shopper can take the next step is both...to move the business relationship...
Sandra Zabek - You can also control costs by reducing your federal tax rate if all your unemployment taxes are paid as of January 31...
Ron Smith - The most effective tool is for an employer to implement an e-mail policy. This policy should be added to any existing employee handbooks...
Ron Smith - Perhaps the most favored method among employers is the "rolling" 12 month period under subsection (d)...
Ron Smith - Define harassment as verbal or physical conduct that "denigrates or shows hostility or aversion towards an individual"...
Ron Smith - Two main areas that these tests violate are invasion of privacy and disparate impact on protected classes of applicants...
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