Digital

Listen to Your Web Site

Jason Ezell - ... 90 percent of everyone out there looking to buy a car goes online at some point to research that purchase, the Internet can give us the most accurate, current and specific facts about shopper trends ...

What Happens When Your Customer Is Uninsured?

Thomas B. Hudson, Esq. - Sometimes it seems like there’s just no end to the ways a dealer can get into a legal jam. That’s really not surprising ... Here’s an example of a dealer’s problems arising from the sale, or non-sale, of credit insurance...

Technology: Partner or Distraction

Jim Jackson - ... there are many new technologies in the car business that can and will change your performance. Here are some basic guidelines for using technology that, if applied, will improve your potential ROI.

Technology in 2008

David Keller - Well, it is 2008. Yes, you probably know that by now. But are you really living in the year 2008? Is your business? The only way to know is to ask a few simple questions...

Get Better Gas Mileage with SEO

Jim Rucker - Gas mileage is a hot topic to automotive consumers. Search engine optimization (SEO) is a hot topic to automotive dealers. With today’s economic conditions, getting the most mileage ...

Cash Flow: An Urgent Matter

Dave Keller - If you are a typical dealer, you probably check your cash balance daily. Some dealers run their business by their checkbook balance, while others use the actual bank account balance and release checks accordingly. Which is better?...

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