Everything You Ought To Know About TV Advertising
Paul Potratz examines how the Internet has changed the way television programming is consumed and what that means for dealers and TV advertising.
Paul Potratz examines how the Internet has changed the way television programming is consumed and what that means for dealers and TV advertising.
Author Jay Parrish examines how cash balance plans can benefit auto dealers.
Attorney Tom Hudson discusses the Federal Trade Commission's recent settlement orders requiring several dealers to stop running ads in which they promise to pay off a consumer's trade-in no matter what the consumer owes on the vehicle.
BDC Expert Greg Wells explains the basics of properly structuring a service BDC to ensure success.
Compliance Expert Jim Radogna explains how taking a conservative approach when dealing with service customers can help service departments avoid misunderstandings, stay off the legal radar, and increase customer satisfaction.
Accounting expert David Keller explains how to structure the parts and service departments to accurately track sales and cost activity and increase gross profits.
The rapid growth of mobile browsing makes a mobile/tablet presence required for dealers, but the continuous addition of new devices to the market can make it difficult for dealers to keep up. George Nenni explains how adaptive website design can help.
Ali Amirrezvani reveals how dealers can make their service departments more competitive online, even against national service brands.
For many years, Ohio law has left many wondering whether the cost of GAP products can be financed. Attorneys Nicole Munro and Glenn Knirsch discuss the recent passage of a bill in Ohio that at last addresses the uncertainty surrounding the sale of these products.
Attorney Tom Hudson addresses a few of the rumors that have been circulating about potential actions of the new federal Consumer Financial Protection Bureau.
Following up on his previous article exploring ways dealers can better track accounting transactions, accountant David Keller discusses various income statement accounts and what dealers can do to make their lives much easier.
Moving a dealership is certainly never easy, but it can be an even bigger problem to move it online. And, what happens when you also change the name of a dealership? Oscar Vanderkooij, IT director for Goodson Acura and Audi Dallas in Dallas, Texas, recently faced both of these situations.
The primary responsibility for truthful and non-deceptive advertising rests with the dealer, not outside vendors or agencies. Jim Radogna offers several examples of advertising rules dealers should pay close attention to.
Many savvy dealers use a host of online tools to help improve efficiency in various areas. Auto Dealer Monthly took a closer look at an array of online tools that can help dealers make the most of their valuable time.
Your dealership website should be a destination and not a pass-through page. Joseph Clementi, general manager of University Honda, looks at three essential elements of website management to helps dealers with their conversion rates.
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