Target Your Customers
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
Technology can’t change the game on its own. To remain profitable, dealers still have to be focused on the fundamentals.
The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.
Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
Dekendrick Woodard is an Internet sales manager who’s rolling about 28 vehicles per month, and he’s the No. 1 sales producer at Holt Chrysler Jeep Dodge in Arlington, Texas.
Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.
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