Sales Professional of the Month October 2013
Dan Machu knows all too well the power of a referral. In fact, it’s how he got his start in the car business back in 2001.
Dan Machu knows all too well the power of a referral. In fact, it’s how he got his start in the car business back in 2001.
Yelp’s Morgan Remmers speaks with Auto Dealer Monthly about the company’s latest changes. She also offers tips on how dealers can best use the platform.
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
Edmunds.com reached a settlement with Humankind Design Ltd., the online reputation management firm the site was suing for posting fraudulent reviews on behalf of 25 car dealers nationwide.
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.
What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.
Is your website designed with BDC leads in mind? Expert lists the five features that produce the most appointments.
Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.
A Seattle startup is taking a different approach to improving the car-buying experience, one that is supposed to drive a better connection between dealers and their customers.
Auburn (Wash.) Volkswagen's Matthew Welch is fiercely loyal to his customers, his staff and the VW brand. He's also a tireless advocate of diesel powerplants.
Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.
Unable to ditch his F&I roots, editor Gregory Arroyo makes a strong case for why the F&I office should have a role in a dealership’s CRM efforts.
If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.
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