To Be or Not to Be On-Camera
Are you ready — and qualified — to become the face and voice of your dealership? Marketing expert asks the tough questions.
Are you ready — and qualified — to become the face and voice of your dealership? Marketing expert asks the tough questions.
These four services were designed to help dealers create new sales opportunities and upsell customers.
Auto Dealer TV's Jennifer Nebrich reports on a new challenge to the disparate impact theory of discrimination. Meanwhile, pent-up demand continues to grow among American car buyers, and a New Hampshire dealer is sentenced in a VSC fraud case.
Special finance expert offers two practical ways underperforming dealers can increase their closing percentage.
Empower your staff by making your objectives clear and giving them room to work.
Check out the latest technological solutions for in-store processes and advanced marketing campaigns.
Voting for the 2014 Dealers’ Choice Awards is now open. Readers of the magazine can now cast their vote for the top vendors, consultants and trainers.
To convert your BDC from a loss-prevention department to a true profit center, you must think beyond phone and Internet leads and challenge your reps to take on new tasks.
Black Book will now offer Cars.com customers the benefit of leveraging the same Black Book valuation used by car dealers when pricing their vehicle.
The vehicle information site says Toyota’s 2009 recall is more memorable than General Motors recent issues with consumers, who, according to survey data, continue to consider GM brands.
The addition of the measurement and analytics firm expands J.D. Power’s capabilities to measure the effectiveness of digital advertising spending.
Carfolks, an integrated marketing and employee-retention solution, has become a partner in Autosoft’s third-party integration program, FLEX Connect.
The company expects to complete the separation of the two companies in the early part of the fourth quarter. Leading the Dealer Service business unit will be ADP executives Steve Anenen and Al Nietzel.
Honda holds onto its reign as best overall brand and most trusted brand, while Kia, GMC, Jaguar earn first Brand Image Awards.
The publishers of Auto Dealer Monthly have announced that the magazine’s annual Dealers Choice Awards have been moved from the April issue to the August issue.
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