The company’s new Vehicle Recommender tool for the iPad empowers dealership salespeople to instantly identify the right car for customers from the moment they set foot in the dealership. It’s available as a new feature of Roadster’s Express Storefront iPad app.
The new F&I menu system will be marketed and sold as CDK MenuVantage Platinum. It uses "prescriptive selling," a patented technology that uses inputs from consumer, vehicle, deal and third-party sources, to tailor F&I product presentations to individual car buyers.
With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.
Representatives from the three major credit bureaus opened the 21st annual Vehicle Finance Conference and Exposition by confirming that there is no forming subprime bubble. They explained why and how millennials are contributing to a healthy auto finance market.
A federal judge on Monday granted final approval to Volkswagen AG’s $1.67 billion settlement with 652 VW-branded franchised dealers in connection with the automaker’s diesel emissions scandal.