Proprietary data released by Xtime shows dealership customers are booking appointments online at a furious pace, typically on mobile devices and often outside business hours.
The firm had expected a steeper decline due to replacement activity linked to last year’s hurricanes. Instead, Black Book saw fairly typical depreciation.
The beginning of tax season saw stronger sales at auction, especially for mainstream car segments. Mid-size cars led the way in terms of value retention in the car segment, while minivans, full-size vans and small pickups saw no change last week.
Minnesota’s Luther Automotive Group is targeting high lifetime value customers to boost sales and drive revenue in the service department.
Rapid Proactive Messaging is a new system designed to allow dealership sales associates to connect and communicate directly with interested customers from their mobile phones.