Many parts departments struggle to find enough hours in a day to manage orders & inventory. It’s understandable that shop marketing doesn’t fall at the top of your list. This further complicates the already difficult challenges parts departments face: the need to meet revenue goals with limited resources.
However, deliberate, targeted, and cost-effective customer retention strategies can put your parts department in position to grow without overleveraging your staff or budget. Part sales data shows that engaging existing customers offers the strongest returns while requiring fewer resources.
Learn more about why parts departments should focus on customer retention to grow their wholesale business.
By OEConnection
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In