Articles

Regaining The Lost Art Of Financing

Richard Costello - Simply change to a pricing model that numerous other industries – including mine – have used successfully for many years. They adopted a variable wholesale rate structure that would increase ...

The Big Three Questions of Marketing

Marla Belson - Advertising and marketing are my favorite aspects of special finance. Most of us who have been working in this field for a while have developed a certain passion for specific kinds of marketing. My passion lies with direct mail and Internet leads.

Video Search Engine Optimism

Sean Bradley - It goes without saying that training is essential for your call center and all employees who handle your inbound phone calls. While some dealerships have chosen to use third-party companies for this function, I am not a big fan of outsourcing your call center for several reasons:

Finely Honed System Success at World Hyundai

It’s tough to be a player in the auto retail business, especially when your dealership is flanked by large auto malls nearby and is 30 miles from Chicago. Then try putting yourself last in the lineup at Matteson Auto Mall of Illinois, the largest campus-style auto mall in the United States, with very little foot traffic...

Creating E-mail Policies At Work

Mark Benjamin - Many small-business owners are not fully aware of their legal rights when it comes to monitoring their employees’ e-mails and fear that the company may be breaching privacy laws by reading their staff’s e-mail correspondence.

Shades of Ed Sullivan

Greg Goebel - “We’ve got a really big shhhoooow for you…” Certainly, that same exclamation should be used for the 2008 NADA Convention set to take place in San Francisco in early February.

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