Tom Herald - There are 3.2 billion cellular connections worldwide – 260 million in the United States alone – and with the iPhone’s launch last year, the concept of browsing the Web from a mobile phone has gone mainstream. The future is now and marketersare abuzz about this new trend and the tremendous opportunities it presents.
David Keller - You know it is going to cost something to get it going, staff it, find the right software, make room in your dealership for the people staffing it, monitor the results, create advertising, update your Web site and phone numbers, etc. ...
Michael Teitelbaum - With that single effort, the viral marketing phenomenon known as the microsite was born. A microsite is a multi-page, mini-Web site with content geared toward a specific subset of a company’s main audience...
Steve Cline - Criminals are more savvy, and the amount of legislation impacting dealerships is on the rise. Other pressing issues and relatively new risks that insurers need to address are:
Harlene Doane - It’s time to treat the used vehicle department as a business, specifically, one designed to earn maximum profits. You likely review the sales, expenses, ratios and trends of your dealership ...