Many people relate CRM to customer follow-up. While follow-up is an integral part of CRM, some believe managing your customer relationships long before the sale is just as crucial. At Anchor Subaru and Anchor Pre-Owned, customer relationship management (CRM) begins as soon as a potential customer ...
... the one thing I’ve noticed all dealerships have in common is the weakness of their staff... they can’t hire great people. It’s as though a long-winded response justifies (or obscures) poor hiring practices. You can’t find good people and if you do, you can’t keep them! People don’t mind being the president or manager, but no one wants to be the ...
Much of the talk regarding the slowdown in car sales and the recent difficulties in special finance has come from the viewpoint of either the dealer or the finance company, each looking back at the other. However, there’s another unique viewpoint to consider ...
Nestled in a small cabin with a fireplace, one wouldn’t expect to find an up-and-coming special finance department, but that’s the locale of the Audubon Credit Center, the newly-opened special finance department at Audubon Chrysler Center in Henderson, Ky. Mind you, the dealership did not build the cabin for housing ...
Jim Rucker - How often do you search Google and the other search engines for your dealership name? Weekly? Monthly? Rarely? You should be doing it often. Your potential customers do. It's actually the most important ...
Greg Goebel - It only seems appropriate that this month’s column focus on the auto finance companies that are serving the special finance market. Without a doubt, it has been a tumultuous year, but contrary to the perspective of many dealers, finance companies are still issuing loans. One of the most often-asked questions I used to receive was, “Who is hot?” Nowadays, it has become, “Who is in the market?” The good news is that there are still options ...
Many dealers dig into reports that spell out how many units each salesperson sold, how many ROs the service department has written and how many ancillary products the F&I office has sold. As informative as the data in those reports are, they are all history reports and don’t do much to drive more traffic or sales. Today, many dealers are digging through their ...
For the three Dagenais brothers, one of the biggest challenges they faced while negotiating to buy out the local Ford store in Escanaba, Mich., involved keeping their pledge of strict confidentiality. In a Midwestern town like Escanaba, that commitment required ...
Mark O'Neil - ...think about the most successful retailers across the country, operators such as Wal-Mart, Home Depot or Best Buy. One thing they have in common is they don’t leave much ...
Jason Ezell - Although OEM sites are still the most visited by online shoppers, third-party sites are no longer the second most visited sites. For the first time, dealership Web sites are the second most visited Web sites by online car shoppers! A reported 60 percent of these shoppers went to the ...
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