Articles

Picture-Perfect Online Inventory

Harlene Doane - It’s been said that a picture is worth a thousand words, and Steven Sodikoff, dealer principal of Steven Toyota Scion in Harrisonburg, Va., believes it applies to his inventory. Recently, Sodikoff invested heavily in his dealership’s online presence in a rather unusual way. He took an empty service facility and transformed it into a high-tech photography studio.

Skinning Cats

Thomas B. Hudson - The old adage says there’s more than one way to skin a cat. The following plaintiffs sought to have the court hold the dealer liable for their injuries. First, they claimed that the dealership couldn’t disclaim the implied warranties of sale with respect to a safety defect.

Attracting and Retaining the Best Employees

Tony Troussov - Imagine what would happen if your organization was attracting and retaining the best of the best employees. What type of atmosphere would that create for your customers? What results would your company attain? Take a moment and think about it. Compare your answers to the reality you face every day.

The New School is the Place to Be

Dean Evans - The war between the "old school" of marketing and the "new school" of marketing continues to rage, regardless of the gains the new school has made and the losses the old school continues to suffer in the marketplace. The Internet has the attention of the vast majority of consumers.

On the Phone with the SF Customer

Glynn Rodean - BDR intuition is the skill to know which direction to take at the fork in the road during customer interactions. Ad and lead sourcing helps make this simple by identifying credit issues early. Being on point and having BDR intuition when speaking with a special finance customer is vital because these potential buyers are likely filling out multiple credit applications.

Stronger Customer Relationships Through Fixed Operations Marketing

Kimberly Long - The name Sonic Automotive is well-known to anyone in the industry, and with good reason. It is the third-largest automotive group in the country with 153 dealerships and more than 30 collision centers and a Fortune 300 company. Carrying more than 30 different vehicle brands, its reach stretches literally across the country, from California to the Carolinas.

Rethink Your Business Model

David Keller - I just finished attending a couple of conventions where I spoke on various expert panels and met with hundreds of dealers. I have spent many hours on the phone with dealers who have called wanting help to “stay alive.”

Above All Else, Choose Character

Bill Leslie - Six months ago, we caught an employee stealing on his first day on the job. We caught him red-handed. There was no doubt involved, and he admitted the theft. There were divided opinions among the decision-makers, but the decision was to give him a second chance. We really needed to fill that spot.

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