Articles

Why Do You Have Inactive Service Customers?

Currently dealers are getting only about 16 percent of the parts and service market. With the average age of a vehicle today at 10.8 years, it is imperative that dealers get those vehicles back into their service departments. Don Reed examines the dilemma of inactive service customers.

Tracking The New Year - Part Two

Following up on his previous article exploring ways dealers can better track accounting transactions, accountant David Keller discusses various income statement accounts and what dealers can do to make their lives much easier.

Making Big Moves at Audi Dallas and Goodson Acura

Until recently, Audi Dallas was known as University Park Audi. A name change is problematic for managing a dealership's online presence. To avoid losing search engine rankings for the...

Moving a dealership is certainly never easy, but it can be an even bigger problem to move it online. And, what happens when you also change the name of a dealership? Oscar Vanderkooij, IT director for Goodson Acura and Audi Dallas in Dallas, Texas, recently faced both of these situations.

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