The Numbers Game
Data sharing is turning out to be a double-edged sword. Dealers can market to a more targeted audience, but they have to go to great lengths to secure their customers’ personal information.
Data sharing is turning out to be a double-edged sword. Dealers can market to a more targeted audience, but they have to go to great lengths to secure their customers’ personal information.
The CFPB remains determined to put the squeeze on dealers, and there’s no sign of the agency going away. F&I trainer says it’s time to put your house in order before rate markup meets its maker.
Special finance guru expects 2014 to be a banner year for dealers who serve the subprime auto finance market.
You can keep the Lead Goblin at bay by crosschecking every lead delivered to your CRM.
Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.
Your customers trust you with their credit card numbers. Expert lays out a plan to safeguard their information and protect your store in the event of a Target-style data breach.
Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
Check out four sporty new prototypes from Volkswagen, Volvo, Toyota and ... Kia?
The magazine’s legal eagle can’t help but shout a warning to dealers who tinker with language in their retail installment sales contracts.
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